OUR MISSION:
Building biodiversity through skincare.
Growing methods matter.
The better that we can cultivate the earth from which plants grow will directly impact the quality of the herb from which we make skincare from. The plants that have been processed in our potions have been carefully selected for their maximum theraputic skin benefits. We know the plants very well, from generations of use by our ancestors, as well as their chemical constituents that effect the quality of our skin.
Skincare is a reflection of self care.
How we think, feed, rest, nourish, and move our bodies matters, and skincare is just the cherry on top that reflects our internal and external balance with nature. If you’re looking for more balanced, luminous skin, you’ve come to the right place. It’s a joy to be part of your skincare journey by weaving these herbs into your daily routines.
Fresh water is a precious resource.
We believe that water is the divine source of life and should therefore be conserved. We source plants from regenerative farms that work on building soil to help save up to 80% of the irrigation water through building compost and mycelial networks. Not only is less water being used to grow the plants we use, but the concentration of plant constituents is potent, as is the spirit of the plant. Many of these plants are then distilled into hydrosol, which deliver veritas and theraputic benefits directly to your skin.
‘Noita’ means ‘witch’ in Finnish.
The same herbal allies that accompanied my Finnish ancestors on their journey to a commune in Northern Mendocino County five generations ago are used today in my herbal formulations; here’s a nod to the plants’ resilience, as there’s a huge need to be working with these plant allies more than ever in today’s dynamic and ever-shifting world.
All of my products are handmade in my little solar powered apothecary in the Oakland hills. I grow many of my own ingredients, or source them intentionally from growers / makers on the west coast.
Tapping in to the great web of life, my products are made on a seasonal basis, when the herbs, flowers, and fruit can be harvested and processed at the peak of ripeness. I intend for my products to deliver wonderful results, but also the true essence and spirit of the plant allies of which they’re made.
I hope that you enjoy the organic oil-based skincare line much as I do, and I hope that it ultimately brings you closer to nature.
- Jolie Devoto, maker & herbalist